Why is now a good time to launch in Europe.
Solid Homme is the number one Korean brand and every stylish Korean man between 25 – 35 will own a piece from the brand.
It truly is written into the culture.
However, with the success of Wooyoungmi and the demand from international stylists, media, buyers and retails stores for Solid Homme, we now feel it is the right time to take it global.
Korea has been a leader in contemporary fashion for years, and globally menswear has seen a huge upshift in recent years therefore we are just reacting to the demand.
Replica Valentino Multicolor Sneakers In White and Black The main difference we see is in the styling.
What is the main challenge for your business launching in Europe.
As with any brand launching into a new market it takes a huge amount of investment and man power, yet given our experience with Wooyoungmi, we understood some of the challenges that we would face.
This twinned with our great relationships with some of the leading global retailers made the whole process far easier.
The backing of these leading retailers certainly aided our launch as the consumers have complete trust in these leading stores.
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Just to put that in perspective per head of the population, China's is estimated to be $18.
4 billion citizens versus South Korea's 50 million.
In short, this is a country that's seriously interested in style so it's little wonder that Korea's powerhouse menswear brands are now looking to replicate their success overseas.
And no label is taking this more seriously than Solid Corporation, led by COO Caroline Kim.
Now Kim has decided it's time for the label's older brother to replicate this success.
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It was an easy and natural decision.
Do you feel there is a difference between a European menswear customer and a Korean menswear customer in the way they shop, or what they are looking for from their clothing.
The minimalism, cuts and shapes are so unique that an educated buyer whether European or Korean will look to us for their clothing.
However, despite being the originator of Korean contemporary wear we are often seen as a 'European' offering.
Therefore, our buyers are quite similar in terms of what they are looking for no matter where they originate.
Replica Valentino Multicolor Sneakers In White and Black Therefore, at first the business aspiration was to be the number one Korean brand.
Now our strategic aim for Solid Homme is to expand the brand on a global scale where it competes with the leading contemporary menswear brands.
In contrast to this, Wooyoingmi has always been a global brand.
Since the launch it has been available at the leading designer and concept stores and boasts two flagship stores, one in Gangnam, Korea and one in Rue St Claude, Paris.
Madame Woo, Solid Homme and Wooyoungmi creative director Solid Homme is now 30 years old.
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